Friday, 16 April 2010
What is The Worm?
Put simply, it’s a tracker that charts the opinions of your
audience during a live presentation or speech and then displays the
results on-screen.
How does it work?
Each person in the audience has an electronic handset with
voting buttons. They use the handset to rate what they see and hear
during the presentation or speech. The ratings are then collected,
an average is taken, and The Worm displays the results on a
worm-graph, displaying the thoughts of your audience in real-time
and letting you know whether they like what they see or not.
Where else has The Worm been used?
The Worm has been used in televised election debates in
Australia and the recent 2010 UK political debates, Click here and
also click here to view how the Worm was utilised as well as at the
2009 political party conferences. Click here for more
information.
What type of events can I use The Worm at?
- Live television debates
- Product evaluation and launches
- Speaker evaluations
- Market Research Forums and Focus Groups
- Advertisement trials
How can I get The
Worm?
Contact our "Wormologist" Joe
Hattingh about your next event:
Tel: +27 (0) 12 345 5161
Email: info@iml.co.za